• Define business goals
• Define project success factors (KPI)
• Document high level business processes
• Perform competitive analysis of comparative sites
• Analyze website traffic, using available site reports
• Compile a solution sketch: Initial draft of feature set & version scope

• Document creative brief delineating marketing and visual design requirements, e.g. branding attributes, personas
• Assess product data quality to determine how best to leverage available marketing data
• Define site maps and navigation for each system
• Document a complete functional specification, through use cases and wireframes
• Create a non-functional specification for capturing business rules and integration points
• Create cross functional process flows where applicable – integrations, data flows etc.
• Define accessibility specifications, providing standards for users of your site who may have disabilities
• Design base technical specifications including hardware, software, backup and recovery, security, operational and performance requirements

Information architecture activities...

• Review competitive site content and usability
• Develop a content matrix
• Develop taxonomy
• Perform interaction design, including exit-action and constituent-value reviews
• Engage in paper prototyping via UI wireframes
• Conduct iterative UI design reviews & signoff

• Design the user interface, from overall site look-and-feel to placement of individual fields on each page
• Document the UI design style guide
• Design the data model
• Define the object model
• Define the application architecture design including general application, caching, exception/error handling, entity relationships, and the object model
• Perform integration design, including proof of concepts where a high risk in integration is perceived

• Implement user interface design
• Develop solution including:
  • Database, including data feeds
  • Application(s)
  • Integration
  • Data warehouse
  • Reports and elements needed for web activity reports
• Perform unit testing in our “development build” environment based on weekly builds

• Build our “test” environment and conduct quality assurance test
  • End to end application, data feed, and integration tests
  • User interface quality assurance
• Conduct load and performance testing and revise accordingly
• Build the “stage” environment and conduct quality assurance tests in the staging environment
• Perform user acceptance testing
• Build the “production” environment and perform one last quality assurance phase to verify
• Configure web reporting system as needed